MISSION & VALUES

We want to be Canada's favourite
small town general merchandise retailer

We are dedicated to providing the best value to our Customers through convenient locations, quality products, and super friendly service.

WE BELIEVE THE STRENGTH OF OUR COMPANY IS BUILT ON:

BIGBRANDS

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BIGSAVINGS

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SMALLTOWNS

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We will serve our Customers by living to these core values:

Super Friendly
Service

We connect with our Customers by providing super friendly service and creating a warm and welcoming atmosphere for everyone.

Genuine
People

We treat each other and our Customers with dignity and respect. Each of us brings a true passion, dedication and loyalty to our business and each other.

Connection with
Our Communities

We take great pride in serving and being part of every one of our communities and we work hard to foster strong team spirit in all that we do.

Meeting Everyday
Needs & More

We understand our Customer and meet their everyday needs as well as excite them with unexpected finds.  

Empowering
Our People

We embrace doing the right thing for each other and our Customers. We encourage risk taking and finding new ways and will positively support learning from our mistakes.

Real
Value

Each one of us, does all that we can do to ensure we deliver the best possible value to our Customers.